New beginings

As some of you may know, I run a small soapmaking business called Ladybug Soapworks. This business was really started as an impulsive decision without much planning.  As I have run the company for the past few years, I have come to realize that I would like to focus on creating a more natural and upscale brand. I am very passionate about using plants for healing, comforting, and beauty. This has let me to do a lot of self-study and take a college course on ethnobotany.  Ethnobotany is the study of how indigenous peoples use plants. I am especially impressed with the knowledge that these people have learned over the many generations of their relying on nature for survival. Sadly, much of this knowledge is being lost as shamans pass on without apprentices to carry on their knowledge for future generations. Indian Aryuvedic medicines, Chinese medicine, and medicines used by indigenous peoples throughout the world are great resources if you are looking to heal and sooth your body using plants. While I will not be producing products that cure or heal due to regulations, I would like to use plants that have been known for hundreds of years to soften skin, promote thick and shiny hair, or relax a person through aromatherapy. With this goal in mind, I will be re-branding and renaming my business to Vitae Essentia.  Vitae essentia means essence of life in Latin. This name truly encompasses what I hope my new company will represent. My goals are to create a product line that is made from only natural ingredients. I want to take the essence of pretty flowers and turn them into sensual perfume. I want to capture the beauty of nature and use it revitalize our own beauty. This is the purpose and meaning of Vitae Essentia.

My new logo...what do you think of it?

Please check out my new website at www.essentiastore.com and follow this blog to see product pictures, tutorials, herbal information, life musings, and pretty much whatever  else I think you might enjoy. Hopefully, this blog will be a place for discussion and inspiration.  I look forward to sharing much more with you in the future.